Lumea is a branding project developed from a provided creative brief for a home furnishings studio centered on creating spaces that feel as good as they look. We were given the project concept and asked to choose between two potential company names, ultimately selecting Lumea as the foundation for the brand.

From there, I developed a cohesive visual identity rooted in comfort, craftsmanship, and timeless design. The project included logo design and refinement, comprehensive brand guidelines, and a set of branded deliverables designed to ensure consistency across applications.

Through a refined typographic system, a soft yet sophisticated color palette, and thoughtfully considered design choices, the Lumea brand communicates warmth, elegance, and approachability. The final identity positions Lumea to appeal to clients seeking high-quality, personalized furnishings that balance aesthetic beauty with everyday comfort.