Marley Edit is a branding project developed for a personal styling and fashion consulting service centered on the idea that style is curated, intentional, and deeply personal. The goal of this project was to create a sophisticated yet approachable visual identity that reflects both the professionalism of the service and the individuality of each client.

The brand identity is built around a refined typographic system, pairing elegant serif type with a fluid script mark to balance structure and personality. A neutral, fashion-forward color palette accented with warm metallic tones reinforces a sense of luxury while remaining modern and wearable. These elements work together to communicate confidence, credibility, and effortless style.

The project extended across multiple touchpoints, including logo design, brand patterns, stationery, print materials, digital assets, and social media applications. Each deliverable was designed with consistency and flexibility in mind, ensuring the brand translates seamlessly across both physical and digital platforms.

Marley Edit showcases my ability to build a cohesive brand system from concept to execution, blending editorial-inspired design with real-world applications to create a polished and adaptable identity.